I’m a brand strategist that can’t shake my love for writing.

Right now, I’m studying advertising with a focus in strategy at the University of Oregon. I’m endlessly curious, a natural question-asker, and someone who believes the best ideas start with really listening. Writing has always been my instinct. Whether I’m telling someone’s story, shaping an insight, or finding the exact words that make something click.

I’m drawn to strategy because it lives at the intersection of human behavior and creative thinking. I love digging into research, uncovering what excites people, and translating that into messaging that actually resonates.

And when I’m not thinking about brand strategy, I can talk forever about soccer and golf, mindfulness, Mac Miller, sunset walks, the universe, or why dogs are (respectfully) superior.