My inspiration for this research

Question: what makes this so effective?

my key findings:

Nike’s marketing success starts with identifying its target market

Professor Lynn Kahle emphasizes the effectiveness of celebrity endorsements in Nike’s marketing.

Jean Grow’s research shows how Nike uses images of women at different life stages to symbolize transformation and empowerment.

Grow also stresses the role of storytelling in building community and emotional connections.

Flynn highlights Nike’s “Just Do It” campaign as a key driver of sales and brand recognition.

My advertisement based on my research

Read full paper here

My Script / Storyboard:

  • Storyboard Visual: A dynamic shot of a young female athlete, determined and focused, preparing to start her day.

  • Script: (Narrator's voice) "Every morning, she wakes up ready to conquer her world. This is a story of strength, resilience, and empowerment."


Segment 1: Unveiling the Journey


  • Storyboard Visual: A montage of an athlete lacing up her Nike sneakers, adjusting her Nike headband, and checking her Nike watch.

  • Script: (Narrator's voice) "Her journey begins with a few simple choices. Choices that define her path."


Segment 2: The Power of Hard Work


  • Storyboard Visual: A series of scenes showing an athlete’s intense training sessions, sweat glistening on her face, and the Nike logo subtly shining.

  • Script: (Narrator's voice) "She understands that true power is born from hard work, pushing her limits every day."


Segment 3: Building Resilience


  • Storyboard Visual: A slow-motion shot of one leaping over hurdles, demonstrating her determination.

  • Script: (Narrator's voice) "Obstacles aren't roadblocks; they're stepping stones to greatness. She builds resilience with every challenge she faces."


Segment 4: Embracing the Community


  • Storyboard Visual: A scene of a girl high-fiving her teammates, emphasizing the importance of camaraderie.

  • Script: (Narrator's voice) "Empowerment is not a solo journey. It's a community coming together, cheering each other on."


Segment 5: Inspiring the Next Generation


  • Storyboard Visual: An emotional moment where an athlete mentors a young girl, passing on the spirit of empowerment.

  • Script: (Narrator's voice) "She knows the power of her journey doesn't end with her. It's about inspiring the next generation." 


Segment 6: Empowering Dreams


  • Storyboard Visual: A powerful shot of a women athlete crossing a finish line with a Nike logo backdrop.

  • Script: (Narrator's voice) "Empowerment is realizing your dreams, achieving your goals, and believing in yourself."


Conclusion:


  • Storyboard Visual: Ends with a young athlete looking  into the camera with determination.

  • Script: (Narrator's voice) "This is not just a story; it's a movement. Nike - empowering you to be unstoppable."


End with the Nike Logo and Slogan


  • Storyboard Visual: The iconic Nike Swoosh and the "Just Do It" slogan displayed on the screen.

  • Script: (Narrator's voice) "Nike - Just Do It."