Hostess
Savor the sweet moments
Strategist/Photographer: Connor Baird
Art Director: Isabella King
ASK: Shift Gen Z’s perception of Hostess from a nostalgic childhood treat to a must-have snack for fun, social moments.
INSIGHT: The younger generation loves to indulge in a sweet treat for the taste and
shared experience with their friends.
IDEA: Tell the story of what indulging in the sweet treat unlocks, all the
experiences that happen because of the sweet treat.
Reframe Hostess as the Ultimate Late-Night snack after going out with
your friends and the bonding experience it provides.
