The New Yorker 100th Anniversary

Strategist/Designer: Connor Baird

ASK: Shift the New Yorker’s 100th anniversary to the perspective of the Gen Z audience

INSIGHTS:

The younger generation thrives on interactivity.

The Gen Z population likes to be informed, especially when talking to their friends. They like to be the one to bring up an exciting fact or story.

Caring about an anniversary comes from knowing it’s history.

IDEA:

Anniversary Themed Games

Bring light to this anniversary in a fun way. Test users knowledge, and help them learn at their own pace.

Make the website more interactive — teaching facts and NYer history through excitement.

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