My research focuses on brand strategy, with a particular emphasis on narrative advertising and the psychology of consumer behavior. I am developing a thesis that explores how functional and emotional advertising influences consumer perception and engagement. By combining creative design with data-driven insights, my work aims to uncover how brands effectively connect with their audiences.

Also, I am a research assistant for Professor Bryce Newell at the University of Oregon.

The Impact of Functional and Emotional Advertising on Consumer Behavior (proposal). Research will be completed by June 2026.

The Impact of Functional and Emotional Advertising on Consumer Behavior (proposal). Research will be completed by June 2026.

Replicating Nike's Marketing Strategy: Empowerment and Targeted Advertising. In this piece, I use my research to replicate a Nike advertisement of my own, demonstrating the effectiveness of the techniques they use.

Replicating Nike's Marketing Strategy: Empowerment and Targeted Advertising. In this piece, I use my research to replicate a Nike advertisement of my own, demonstrating the effectiveness of the techniques they use.