NOBODY LIKES MAKING DECISIONS
Gen Z snacks constantly—77% snack daily—but brand choice is highly fluid. With over half saying brand recognition influences whether they try a snack, the brands that win are the ones that show up culturally and stay top-of-mind.
Ask: Munchies wants to increase intentional consideration among Gen Z consumers.
Problem: Gen Z is exhausted. In a world of infinite options and constant stimulation, every decision requires energy.
Insight: We crave the relief of a decision already made.
Idea: Decisions are Overrated.
Show that Munchies is the only easy choice in a day full of hard ones.
