OTHERWORLDLY AND UNTOUCHED
Embrace the otherworldly and start questioning what’s beyond the touched.
Ask: Inspire seasoned U.S travelers to visit New Mexico and discover everything the state has to offer.
Insight: New Mexico is the closest thing we have to another planet in the United States. So much so, photos from there look like they could be from another planet.
Idea: Position New Mexico as an otherworldly destination that feels like exploring a new planet without leaving the U.S.
