NEW MEXICO
OTHERWORLDLY AND UNTOUCHED
Embrace the otherworldly and question what’s beyond the touched.
ASK: Inspire seasoned U.S travelers to visit New Mexico and discover everything the state has to offer.
INSIGHT: New Mexico is the closest thing we have to another planet in the United States. So much so, photos from there look like they could be from another planet.
IDEA: Position New Mexico as the closest you can get to exploring a new planet without ever leaving the country.
Manifesto
You’re the type of person to want something enchanting, unnatural, and all-around mystifying. The type of person who has already seen the mountains of Colorado, the canyon-lands of Utah, the towering trees of California, yet still seeks something more. You’re not interested in visiting just any other state. You want to visit another world.
Welcome to New Mexico, where white sand shines like moon dust and rock formations stand like monuments from another galaxy. Where we urge you to embrace the otherworldly. To wander further. To question what’s beyond the touched.
Because this isn’t just another destination, it’s another planet.
