Ask: Create a cohesive social ecosystem and identity for SkinnyPop.
Insight: It’s hard to stop overthinking, but it’s easy to give a safe place for it.
Idea: Show how SkinnyPop is a guilt-free place to sit with what’s on your mind.
SkinnyPop. Chew on it.
Strategy: Connor Baird Art Direction: Isabella King Copy: Ellie Thompson Design: Yimei Tang UX: Jasmine Chen Tech: Sarayu G PM: Elle Whitemam AM: Olivia Stern